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| PENTAX Corporation is pleased to announce the foundation in February 2007 of PENTAX Trading ( Shanghai ) Co., Ltd., its new 100%-owned marketing subsidiary based in Shanghai, China. Designed to reinforce PENTAX's marketing activities in China, this new subsidiary is expected to establish a comprehensive nationwide marketing network — from sales and marketing support to advertising and after customer servicing — in order to increase the sales of such products as digital cameras, medical endoscopes and endoscope accessories in the Chinese market. |
Overview of new subsidiary :
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| Company name |
PENTAX Trading ( Shanghai ) Co., Ltd. |
| Headquarters |
23D, Jun Yao International Plaza, 789 Zhaojiabang Road, Xu Hui District, Shanghai, China |
| Commencement of business operations |
May 1, 2007 ( tentative ) |
| Representative |
Akio Usui
( currently General Manager of Strategic Market Sales Department, Imaging System Business Division ) : effective April 1, 2007. |
| Main businesses |
Import into and sales in the Chinese market of digital cameras, medical endoscopes, endoscope accessories and other optical products; Sales support to Chinese distributors; advertising and publicity; and after services for Chinese customers. |
| Capital |
US$ 2 million ( 100% investment by PENTAX Corporation ) |
| Number of employees |
17 ( initially ) |
| Sales forecast |
Approx. JP¥ 5.0 billion
( by the end of fiscal year ending March 2010 ) |
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